Funnelytics Review: The Amazing Funnel Mapping Tool
| Review of: Funnelytics | Category: Marketing Funnel |
|---|
| Support ★★★★★ | Ease of Use ★★★★★ | Aesthetic ★★★★✰ | Value ★★★★★ |
|---|---|---|---|
| Customer support is professional yet friendly and knowledgeable | The simple interface fosters for mastery with minimal instruction | The color scheme and composition of the window design is welcoming but safe | The rich feature library is worth the subscription cost |
What it Does Well
The interface is easy to get into
Support is top notch
Collaboration with colleagues and clients
Shows the success rate of various channels
What Can Be Improved
Not a single analytic feature is included in the free version
No ad spend tracking
Short intro
We’re all biased in some way shape or form. I’m no different. I’ve been using this tool since it’s birth somewhere in 2017. The first couple of months I was an active user, but as time went on it slowly faded to the background. Then about 3 or 4 years ago when I wanted to show someone the plan I had for a advertising funnel, I used Funnelytics to show all the steps needed to get it done. The response I got by showing the funnel solidified the usefulness of this tool. Ever since that day it’s been my go to place before I start any campaign. I’ve been using it for the last couple of years and I feel that it’s about time to inform more people. So this is my biased review.
Table of Contents
1. What is Funnelytics?
Funnelytics is a very user-friendly tool that helps you plan and visualize your marketing and sales process. It simplifies the steps from attracting potential customers to making a sale. You can easily see and adjust your flow with its visual representation. Plus, it offers analytics to track the performance of your created funnels.
The Funnelytics software was developed by a team of developers and marketers led by the Canadian Mikael Dia. As with many innovations, this software was born out of a need for a tool that handled mapping and analytics well. The frustration with the lack of tools available at the time led to the development of Funnelytics, which launched in its beta form in december of 2017. One year later it was launched in the form it is known today.
Despite being a young system compared to the likes of Google Analytics, Funnelytics is making waves in the marketing world as a result of its unique combination of features and its simplistic and welcoming interface.
2. Who is Funnelytics for?
Funnelytics serves its purpose well and can definitely improve your marketing process if used right. However, it is not a fit for everyone. Finding a perfect tool with everything you want is a pipe-dream. So, while not perfect, it is definitely very useful in the right hands. So
Funnelytics is useful for those who:
want a well-designed interface to help in quick and efficient funnel generation
want a system that fosters collaboration and discussion by allowing sharing of funnels
benefit from expressing their marketing plans and processes in a visual form
want the benefit of funnel analytics for the various branches of the funnel
use funnels as part of their marketing strategy
want to easily find out what channels in the marketing strategy drive sale closure
Funnelytics is not relevant for:
Those who already have a tools they or multiple systems that provide the benefit of funnel creation and of analytics
Small Businesses with simple marketing strategies: If a business has a very straightforward marketing approach with minimal steps or channels, they might not need the detailed funnel mapping and analytics that Funnelytics provides.
Preference for other tools: Some marketers might already be using other analytics or visualization tools that they're comfortable with and that meet their needs. Switching to or adding Funnelytics might be redundant or unnecessary.
Those who do not benefit from the use of visual aids such as funnels
Technical beginners: While Funnelytics aims to be user-friendly, there's still a learning curve. Those who are not tech-savvy might find it challenging to navigate and integrate with other platforms.
Tight Budgets: For startups or businesses with limited marketing budgets, the cost of Funnelytics might be prohibitive, especially if they can't leverage its features to a full extent.
While I say “not relevant” I do not mean that it could not be used.
3. What is Included in a Purchase of Funnelytics?
As stated before, Funnelytics is web-based, and what you get depends on the version you buy. There are different levels, and they vary a lot in features. Check out the difference between the Free Funnelytics and the first tier of Funnelytics Pro below:
| X | Funnelytics Pro | Funnelytics Starter |
|---|---|---|
| Mapping | - | - |
| Funnel Mapping | Yes | No |
| Number of Funels | Unlimited Funnels | 10 Funnels |
| PDF & PNG Exports | Yes | Yes |
| Training videos | Yes | Yes |
| Goal & Conversion Tracking | Yes | No |
| Tracking | - | - |
| Customer Profiles | Yes | No |
| Ads & email Tracking | Yes | No |
| Action Tracking | Yes | No |
| Bonus Feature | - | - |
| Collaboration | Yes | No |
| 100+ Pre-built Templates | Yes | No |
| Ticket Support | Yes | No |
| Cost | Starting at $199/mo | Free |
As you can see here, the free version is, of course, limited compared to its paid counterpart. The true beauty of a system like Funnelytics is the convenience of mapping, collaboration and tracking features in a single package. While the mapping features are incredible, you’ll eventually need to get a paid subscription in order to realize the real benefits.
4. Features of Funnelytics
Funnelytics provides a variety of features that allow it to stand out from the competition. Check out the below features that help to provide a boost to your marketing efforts.
Graphical User Interface (GUI) Funnel Builder – A recurring theme in the discussion of Funnelytics is the extent to which the software is both intuitive and relatively easy to handle. This feature, which is at the core of the program, reinforces that fact as it makes use of a simplistic drag-and-drop interface. This interface allows a smooth building of sales funnels using objects such as pages, traffic sources, user activities, and actions. It even provides an object to denote non-internet aspects of your sales process. You also benefit from importing and using templates that fit your needs instead of always having to build your funnels from scratch.
Goals and Conversion Tracking – Seeing your marketing efforts result in sale closures is an indication that something is being done right, however, understanding the factors and channels that are working versus those that are not isn’t always a possibility. Funnelytics assists with this as it allows you to get an illustration of the avenues that lead to sales and leads. With this, you can focus your efforts on what works in the context of your business needs and divert useful resources from what isn’t working.
Lead and Customer Profiles – In addition to understanding which of your marketing efforts work best, gaining an understanding of the people you market to is an extremely valuable insight to have. Funnelytics allows you to get an idea of the characteristics, behaviors, and locations of both customers and leads in addition to the paths they take that generate traffic on your site.
Client Account – Having a client-facing use case is one of the best features of Funnelytics. Clients usually await reports from the work you do to get an idea of what is happening and what decisions they need to make. With Funnelytics, client accounts can be created, which gives them the necessary viewing rights to the project so they can see what is taking place (you may allow editing rights as well if needed).
5. Funnelytics Tutorial
Getting the most out of Funnelytics is a matter of understanding and making use of the simple interface. You can view a great video here that helps you to get started:
6. Funnelytics vs Google Analytics
Google Analytics is a popular platform that can be used to aid your marketing strategy review efforts with insights provided from metrics such as traffic and conversion rates. However, these are not integrated into a funnel view.
The unique factor about Funnelytics, which no existing platform has done is to wrap the funnel map visualization with the metrics allowing you to see the relationship between the two aspects. This gives a wholesome view that a system like Google Analytics is not able to provide.
Though Funnelytics boasts several features, there are a couple of offerings that it does not provide that are available with Google Analytics.
The first is a tracking metric for ad spending. This is a cost that goes into marketing and a metric to illustrate the proportion of spending on ads goes a long way in expense optimization and revision. Google Analytics currently supports this feature.
The second is custom reports. While there are reports built into Funnelytics, if you wish to create custom views you are out of luck as this feature, which exists in Google Analytics, does not exist in Funnelytics. Additionally, Google Analytics provides reporting on ROI metrics, which Funnelytics does not.
Note, however, that both these features are in development for Funnelytics and are expected in the future.
7. Conclusion
Funnelytics is arguably the best marketing funnel mapping tool available. Creating funnels and integrating them with analytics is very useful in marketing. Having to do this across multiple systems requires additional effort and time that could be used for things like coming up with new strategies. Funnelytics is the only tool that wraps both functionalities together, which makes it very convenient. Additionally, the ability to share and collaborate on content with colleagues and clients fosters a transparent and objective process.
