The evolution of social media, from Myspace and Tumblr to Instagram and TikTok, reflects a landscape of constant change, leaving many platforms as distant memories. Maybe there’s even an old social media account I created in the past which secretly gained a mass following and now has a whole religion surrounding it without my knowledge.

All jokes aside, it’s fun to have lived through multiple revolutions. We've witnessed Snapchat's rise and Instagram copying its features. Similarly, TikTok became a household name incredibly fast - faster than you can say 'pneumonoultramicroscopicsilicovolcanoconiosis' (still can’t believe this is a real word…like why?).

One thing has stayed consistent over the years. Something new will always emerge. This is far from the end of our social media platform evolution. Somebody right now is thinking about a way to create the next best thing. One of those contenders is Geojam. They’re bringing a brand new feature to the social media space. Let's dig deeper into this.

1. What is Geojam?

In a world where music and social media are increasingly intertwined, Geojam emerges as a groundbreaking platform. It’s completely redefining how we experience and interact with music. It's an interactive space for music lovers, artists, and influencers. It's an interactive space where music lovers, artists, and influencers converge to share their passion for music. Unlike other platforms, Geojam focuses on creating a communal experience, allowing users to engage with music and live events in a more dynamic and connected way.

What makes Geojam stand out from other social media platforms?

It's their unique approach to integrating music and social interaction. Geojam's distinct approach while using blockchain technology sets it apart from other social media platforms. Here are a couple of additional aspects that contribute to its uniqueness:

Experiential Rewards and Incentives:
Geojam takes user engagement to the next level by offering tangible rewards and incentives. This can include exclusive access to events, merchandise, or unique experiences that are not just digital badges or points.

By collaborating with artists and brands, the platform creates a more immersive and rewarding experience for users. This approach encourages active participation and fosters a deeper connection between users, artists, and the platform itself.
Enhanced Interactive Features for Live Events:
Geojam capitalizes on the excitement around live music events by offering features that enhance the live experience. This could include real-time interactions during concerts, virtual meet-and-greets, or behind-the-scenes content exclusive to the platform.

The platform might use augmented reality (AR) or virtual reality (VR) technologies. These can create immersive experiences for users who can't attend events in person, effectively bridging the gap between digital and physical music experiences.
Community-Driven Content Creation:
Unlike platforms where content is predominantly driven by influencers or artists, Geojam places a strong emphasis on community-driven content. This means that regular users have significant influence over the trends, popular playlists, and discussions on the platform.

The platform may encourage user-generated content related to music, such as cover songs, dance challenges, or music reviews, fostering a creative and collaborative environment.
Integration of Emerging Technologies:
Geojam is known for its willingness to integrate emerging technologies like blockchain for its reward system, enhancing security and transparency in user transactions and interactions.

This forward-thinking approach in adopting new technologies not only keeps the platform modern and relevant but also offers users a unique and safe experience that evolves with the digital landscape.

2. The Constellation Network: A New Frontier for Geojam

Constellation is a decentralized network and blockchain technology known for its scalability, security, and speed. By building on Constellation, Geojam is set to leverage these features to enhance user experience significantly. At this point in time Geojam created their dApp on top of Ethereum. However, this is set to change very soon as they will transition to the Constellation Network.

Key Benefits of This Transition:

Enhanced Security and Transparency: Constellation's blockchain technology offers unparalleled security and transparency, ensuring user data and transactions are protected.
Scalability for Growing User Base: With Constellation's ability to handle large volumes of transactions efficiently, Geojam can seamlessly scale as its user base grows.
Innovative Reward System: The integration with Constellation allows for a more sophisticated reward system for users, utilizing $DAG, Constellation's native token.
Improved User Experience: The speed and efficiency of Constellation's network mean a smoother, more responsive user experience on the Geojam platform.

For Geojam users, this transition to the Constellation network means not only a more secure and efficient platform but also access to new and innovative ways to engage with music and the community. The use of blockchain technology also opens up possibilities for unique rewards and experiences, setting Geojam apart in the digital music space.

3. Geojam and AI

Another amazing milestone for Geojam is the seamless incorporation of AI technology in several innovative ways to enhance user experience and engagement on their platform.

Here are some of the key applications of AI in Geojam's product:

Personalized Music Recommendations:
AI algorithms analyze users' listening habits, preferences, and interactions to suggest songs, artists, and playlists tailored to individual tastes.
This personalization helps users discover new music and artists that align with their interests, enhancing the overall user experience.
Enhanced User Engagement:
AI-driven prompts and notifications encourage user interaction, such as participating in challenges, engaging with artists, or exploring new content.
The platform may use AI to identify trending topics or popular content, prompting users to engage with what's currently hot on the platform.
Content Curation and Management:
AI assists in curating and managing the vast amount of content on the platform, ensuring that users are exposed to high-quality, relevant content.
This approach filters out inappropriate content, fosters a positive environment, and maintains user-friendliness.
Data Analysis for Insights:
AI tools analyze user data to gain insights into user behavior, preferences, and trends.
These insights help Geojam make informed decisions about feature development, marketing strategies, and content offerings.
Interactive Features:
AI may be used to power interactive features such as voice commands or chatbots, providing users with a more engaging way to interact with the platform.
These features can enhance accessibility and ease of use, making the platform more appealing to a broader audience.

By integrating AI into these aspects of their platform, Geojam not only enhances user experience but also stays at the forefront of technological innovation in the music and social media industry.

4. The giant hill ahead for Geojam

Creating a successful social media company is no easy feat. For every successful social media company you see, there were many that tried and failed. There’s a range of challenges that can lead to the failure of a social media platform. Some key reasons include: intense competition, monetization challenges, user acquisition and retention, content moderation, changing user preferences and trends, dependency on network effects, and many more challenges. Any company that decides to join this race needs to be mindful of these challenges as new entrants.

One of the thing we like to think about is the “critical mass” a social media platform needs to reach before it becomes adopted. The concept of "critical mass" for a social media platform is not defined by a specific number of users, as it can vary greatly depending on the platform's purpose, target audience, and market dynamics.

Let’s take a quick look at the growth of user on two of the biggest platforms: Facebook and TikTok. Please note that the exact numbers can vary slightly depending on the source, and for TikTok, earlier data might be less available or less precise due to its relatively recent emergence compared to Facebook.

Going from 1 million users to 1 billion users is a long journey. However, the journey will likely be much quicker now, as most people are already aware of social media platforms. The learning curve is much shorter. That’s the reason TikTok, which was released in 2016, was able to reach 1 billion users in a much shorter time compared to Facebook. The next successful social media platform will probably do it in an even shorter time.

5. Making the right moves

While it’s an uphill battle there are certain moves Geojam has been making that will slowly but surely help it grow. One of their strategies is to work with famous influencers. Mariah Carey and Jason Derulo were among the famous personalities known to be promoting Geojam. Mariah Carey, in particular, had a significant role, not just as a promoter but also as an investor in the platform. Her involvement was aimed at leveraging her vast experience and influence in the music industry to help guide the strategic direction of Geojam and enhance its appeal to both artists and fans.

These partnerships highlight Geojam's commitment to bridging the gap between artists and their audiences, offering a unique platform for interaction and engagement in the music industry. There are many more artist joining

Besides celebrity partnerships and influencers marketing there are a couple of other noticeable strategies they are focussing on. These include:

Exclusive Content and Experiences
Gamification and Reward Systems
Community Building
Integration of Emerging Technologies
Partnerships with Music Labels and Event Organizers
Continuous Platform Improvement

These strategies are aimed at creating a unique value proposition for Geojam, differentiating it from other social media and music streaming platforms. By focusing on exclusive content, community engagement, and innovative technology, Geojam seeks to build a loyal user base and continuously attract new users.

6. Step-by-Step Guide to Buy $JAM coin on KuCoin

Step 1: Create a KuCoin Account

Visit KuCoin Website: Go to KuCoin's official website.
Sign Up: Click on the 'Sign Up' button and fill in your email address and password. Follow the instructions to complete the registration process.
Verify Your Account: Complete the necessary KYC (Know Your Customer) verification for enhanced security and higher transaction limits.

Step 2: Fund Your Account

Log In: Access your KuCoin account using your credentials.
Deposit Funds: Navigate to the 'Assets' or 'Deposit' section. You can deposit either fiat currency (like USD, EUR) or cryptocurrency (like BTC, ETH) depending on your preference and the available options on KuCoin.
Choose Deposit Type: Select the type of currency you want to deposit.
Transfer Funds: Follow the instructions to transfer funds from your bank account or another wallet to your KuCoin account.

Step 3: Buy $JAM

Go to the Trading Section: Once your account is funded, navigate to the 'Markets' or 'Trade' section on KuCoin. Note: Kucoin has a Funding and a Trading place. When you deposit funds on Kucoin they’ll initially be placed in your “Funding” account. To trade coins you need to transfer the coins from your Funding account into your Trading account.
Select the Trading Pair: Look for the $JAM token trading pair that matches your deposited currency (e.g., JAM/USDT, JAM/BTC).
Place an Order: Choose between a 'Market' order (to buy at the current market price) or a 'Limit' order (to set a price at which you want to buy). Enter the amount of $JAM you wish to purchase. Market orders are bought right away, while Limit orders are only bought when the price of the coin reaches the price you’ve placed in the order. For beginners and long-term holders we recommend the Market order.
Review and Confirm: Double-check the details of your order and confirm the purchase.

Step 4: Secure Your Tokens

Transfer to a Wallet: For added security, consider transferring your $JAM tokens to a personal, external wallet, especially if you're planning on holding them long-term.
Choose a Wallet: Select a wallet that supports $JAM tokens. We’re a big fan of the Stargazer Wallet from Constellation.
Withdraw from KuCoin: Go back to the 'Assets' section on KuCoin, click on the $Jam coin, select 'Withdraw,' and follow the instructions to transfer your $JAM tokens to your chosen wallet.

Additional Tips

Stay Informed: Keep up-to-date with any changes or updates on KuCoin's platform.
Security: Always use strong, unique passwords and enable two-factor authentication (2FA) for your KuCoin account.
Fees: Be aware of transaction fees for deposits, withdrawals, and trading on KuCoin.

Remember, the value of cryptocurrencies can fluctuate widely, and trading them can be risky. It's important to only invest what you can afford to lose.

7. Conclusion

The million dollar question is whether Geojam is a good investment, especially since it is still relatively unknown with a lot of upside potential for being one of the first decentralized social media platforms. The features that have been coming out these last couple of weeks really do make us excited about its future. We’re definitely going to be keeping a close eye on it. Make sure to check out their State of $Jam 2023 video to get an even better understanding of their growth. Keep Jamming Geojam!

Extra: The Unique Opportunity of Witnessing a Social Media Platform's Growth

We wanted to include a little extra part for the marketers under us. There’s a reason this blog is called Future Proof Marketer. As digital marketers and enthusiasts, we are presented with a rare and exciting opportunity: to observe and learn from the growth trajectory of a social media platform like Geojam. This journey offers invaluable insights into the dynamics of user engagement, brand building, and the adoption of new technologies in the realm of decentralized social media.

1. Understanding User Engagement and Growth Patterns

Witnessing Geojam's evolution provides a real-time case study in user engagement strategies. By analyzing how they attract and retain users, marketers can glean lessons on effective community building, user interaction, and content strategies that resonate with audiences. Observing the platform's growth metrics, such as user acquisition rates and engagement levels, can offer practical insights into what drives growth in today's digital landscape.

2. Brand Building in the Digital Age:

Geojam's journey is also a lesson in brand building. How a new platform establishes its brand identity, differentiates itself in a crowded market, and builds a loyal user base are crucial learning points for marketers. This includes understanding the role of influencer partnerships, the impact of unique value propositions, and the importance of consistent brand messaging.

3. Adoption of Emerging Technologies:

Geojam's integration of technologies like AI and blockchain showcases how emerging tech can be leveraged in social media. Marketers can learn how to effectively incorporate such technologies into their strategies, understanding their impact on user experience, security, and platform innovation.

4. Marketing Strategies for New Platforms:

Finally, observing Geojam offers insights into marketing strategies for new platforms. This includes understanding the challenges of entering a market dominated by giants like Facebook and TikTok, and how innovative marketing tactics can help overcome these hurdles.

The real Conclusion

For marketers, Geojam's growth is not just about a new player in the social media field; it's a live playbook on the dos and don'ts of digital marketing in the modern era. By keeping a close eye on Geojam, we can learn valuable lessons that are applicable across various digital platforms and marketing scenarios.

Geojam: Blending Music, Community, and Technology

1. What is Geojam?

What makes Geojam stand out from other social media platforms?