From Theory to Action: Real-World Funnelytics Examples You Can't Miss
Hey there, fellow marketers! Today, we're diving into the exciting world of Funnelytics with four stellar examples that are more than just a feast for your analytical appetite. Learning about marketing strategies can often feel like studying for your driver's license. You hit the books, memorize the rules, understand the signs, but does that really make you ready for the road? Not quite.
Just like with driving, the real magic in marketing happens when you shift gears from theory to practice. It's one thing to read about the perfect marketing funnel, nod along, and say, 'Yeah, that makes sense.' But it's a whole other ball game to roll up your sleeves and apply these strategies in the real, sometimes unpredictable, market.
In this post, we're not just going to walk you through four Funnelytics examples; we're going to inspire you to buckle up and drive. Each example is a key lesson in marketing strategy, but remember, the true value lies in taking these lessons and putting them into action. So, let's turn these theories into practical, road-tested successes. Start your engines, and let's get rolling with the first example! Don’t worry we’ve also added all these funnels to funelytics for the visual learners.
1. Generate leads funnel
First, and probably the most well-known strategy is a lead generating funnel. This strategy leverages the power of social media platforms such as Facebook, LinkedIn, YouTube, and Google to direct potential leads to a landing page.
The journey begins with crafting compelling advertisements on these social media platforms. The objective is to capture the audience's attention and pique their interest, encouraging them to seek more information. This is achieved by offering enticing lead magnets like ebooks, whitepapers, or free-trials, which serve as an initial value proposition.
Upon clicking the ad, the potential lead is directed to a landing page. This page is a critical component of the funnel and must be a logical extension of the advertisement. Don’t offer one thing in the ad, and another thing on the landing page.
The design and messaging of the landing page should align seamlessly with the ad, ensuring a smooth and logical transition for the visitor. This continuity is crucial to avoid any disorientation or confusion.
The primary goal of the landing page is to collect contact information, typically an email address, from the visitor. This step is vital as it gives you a way to communicate and build a relationship with the contact. Once the contact information is secured, the potential lead receives the promised lead magnet, marking the beginning of their engagement with your brand.
However, the engagement doesn't stop there. The next phase involves an email nurturing campaign. Email remains a great tool in digital marketing, and its effective use can significantly enhance lead engagement. The campaign should deliver valuable content related to the lead's interests, maintaining their engagement and gradually building trust.
Over time, as the relationship matures, incorporating calls-to-action in the emails becomes appropriate. These calls-to-action invite further interaction, whether through direct communication channels or other means.
The ultimate aim is to convert these nurtured leads into customers, completing the journey from initial curiosity to a business relationship. Are you more of a visual learner? We’ve also made a visual funnel you can access on Funnelytics. Go to the lead funnel.
2. Schedule appointments funnel
The second funnel example starts out very similar to the funnel we just described. However, it’s a bit more straightforward, especially for those services that people often need ASAP. You know, things like fixing your car, sorting out a leaky faucet at home, needing a coach, or even planning that last-minute getaway.
The first step is again to start with your platform of choice. Make sure to choose a platform where your target audience most likely is and will convert.
The goal? Get folks to your landing page. But here's the kicker: unlike the usual lead magnet route (think ebooks or whitepapers), we're keeping it real and direct. Why? Because when someone needs a service pronto, they're not looking to be wooed with extras. They want solutions, and they want them now.
Once they hit your landing page, it's all about simplicity. A form that's a breeze to fill out, asking for their contact info. But wait, there's more – if you can, let them schedule an appointment right then and there.
Tools like Callendly or Jotform are your best friends here. These tools make it very easy for your potential customers to schedule an appointment. It's like saying, "Hey, we know you're in a hurry. Let's get this sorted quickly."
Done with scheduling? Awesome! They'll get a confirmation email to seal the deal. But we're not done yet. Life's busy, and it's easy to forget things. So, a gentle nudge via email a day or two before their appointment can be a real lifesaver. It's like a friendly tap on the shoulder saying, "Hey, don't forget about us!"
Simple and easy to implement! You really do not need to over complicate this funnel. There will always be a need for certain services so there will always be room to advertise to these solutions. Take a look at the visual schedule appointment funnel.
3. Webinar Funnel
Let’s dive into the third funnelytics example. We've separated this funnel from the first lead-generating Funnel. The reason? A webinar presents a unique opportunity. It allows potential customers to engage with you over a significant period. This extended engagement is what makes it special. Think of a webinar like a coffee date with potential customers – it's your chance to chat, share insights, and make a lasting impression.
Just like the previous examples, the journey of a successful webinar funnel begins with targeted outreach on social media platforms. However, the key differentiator here is the use of video content in advertisements. Sure, you can use images as well, but a short, engaging video where you show your enthusiasm and subject expertise can significantly increase interest for the webinar.
Upon attracting the audience to the landing page, the process is again the same as other funnel strategies. Gathering contact information becomes a priority, which will serve as a channel for further communication.
Once you have the information, it's crucial to maintain engagement in the lead-up to the webinar. This is achieved by sharing valuable and relevant content, warming up the audience, and reminding them of the upcoming event. Make sure you stay top of mind.
When giving a webinars make sure you prepare a couple of important steps:
Content Preparation: Your content should be well-researched, organized, and engaging. Use a mix of visuals, storytelling, and data to keep the presentation interesting. Ensure that the content provides real value to your audience.
Rehearse and Time Your Webinar: Practice your presentation multiple times. This helps in smoothing out any rough edges and timing your content to fit within the allotted time without rushing.
Technical Setup and Backup Plan: Ensure your internet connection is stable, and your audio and video equipment are of good quality. Have a backup plan in case of technical issues, like a secondary internet connection or a pre-recorded segment.
Interactive Elements: Include polls, Q&A sessions, or interactive tools to engage your audience.
The day of the webinar is your day to shine. Don’t forget to use a reliable webinar platfrom like EasyWebinar or Webinargeek to make your journey go as smooth as possible.
The last part, post-webinar, is to send an email to those who were unable to attend. In this follow-up email you can provide them access to a recording of the webinar to ensure they remain included.
Also for attendees, the post-webinar phase is critical. This is the time to deepen the connection, address any questions or concerns they may have, and guide them towards the next steps in their customer journey. Want a deeper look into how to plan out the entire funnel? Make sure to check it out here.
4. The Ultimate Funnel
Last but definitley not least is the Ultimate Funnel. This is our secret saus that has worked and will continue to work for a long time. The reason it works is because it contains all the fundamental steps of converting an unknown prospect, into a long-term customer.
This funnel takes your audience through an entire journey and makes sure they get as much value as possible. It might be a bit too much for a beginning marketer, but it is well worth studying and keeping in the back of your mind for the moment you’re ready.
5. The Conclusion
Start! That’s the conclusion. We’ve been there. Thinking. Overthinking. Will this be good enough? What if it fails? Our best advice is to start!
You will fail, but you’ll also realize that that is not the end of the world. The more you fail,the more you’ll learn. The more you learn, the less you fail. So start! Let us know down below which funnel you like the most!
