Blockchain in the Physical world with Dôr Foot traffic miner
For years people have been waiting for tangible use-cases for blockchain technology. This technology is often complex to understand, so seeing it in action is a sure way to make it all a little bit clearer. In today’s article we’re going to take a look at Dôr Traffic Miner.
Dôr is the first Metagrapgh that launched on the Constellation Network. Don’t worry if you didn’t understand the previous sentence, we’re going to explain the different parts and connect it all together at the end. Let’s start with the most obvious question.
1. What is Dôr Traffic Miner (DTM)?
Dor is a company that initially focused on providing retail analytics using a thermal sensor to measure store visits or foot traffic. This technology was designed to help retail brands grow through data analytics, offering insights into customer behavior and store performance through people counting.
In 2021, Dor was acquired by Constellation, a blockchain firm. This acquisition was part of Constellation's strategy to scale blockchain data choices by integrating Dor's footfall information with other relevant datasets. The aim was to enhance the use of blockchain within the retail industry.
The integration of Dor's hardware and data with Constellation's blockchain technology suggests that the Dor Traffic Miner could be a system or tool that combines physical retail traffic data with blockchain capabilities. This could involve tracking and analyzing customer foot traffic in retail environments and securely storing or processing this data on a blockchain network.
The use of blockchain technology in conjunction with Dor's foot traffic data could offer various applications, such as enhanced data security, transparent and immutable record-keeping, and the potential for integrating with other blockchain-based systems or applications in the retail sector. This will eventually lead to more accurate, secure, and comprehensive insights for retailers.
2. How does it work?
As we’ve stated in the previous paragraph, Dor mergers retail analytics technology with Constellation's blockchain capabilities. This integration is a collection of physical retail traffic data with blockchain-based data processing and analysis.
Here's a simplified breakdown of how it will function:
Data Collection: Dor's technology uses thermal sensors to measure foot traffic in retail environments. These sensors count the number of people entering and leaving a store, providing data on customer flow and behavior.
Data Processing: The collected data is then processed to generate insights. This could involve analyzing peak times, customer dwell times, and other relevant metrics that are valuable for retail management.
Blockchain Integration: The integration with Constellation's blockchain technology means that this data can be securely recorded on a blockchain. Blockchain offers advantages like data immutability (preventing data tampering), transparency, and secure data sharing.
Enhanced Analytics: By leveraging blockchain, the Dor Traffic Miner can provide enhanced analytics. This might include real-time data analysis, predictive modeling, and more sophisticated data visualization tools.
Applications: Retailers can use these insights for various purposes, such as optimizing store layouts, staffing, marketing strategies, and improving overall customer experience. The secure nature of blockchain also means that this data can be shared or used in broader retail or supply chain applications while maintaining data integrity and privacy.
Tokenization and Incentives: Depending on the specific implementation, there might be a system of tokenization or incentives integrated into the Dor Traffic Miner. This could involve rewarding customers or participants in the network, aligning with typical blockchain and cryptocurrency models.
3. Where do the rewards come from?
Blockchain systems often use tokens or cryptocurrencies as a means of incentivizing participation or compensating users for their contributions. In the case of the Dor Traffic Miner, rewards will be in the form of a specific cryptocurrency or token associated with the Constellation network, namely $DAG and $DOR.
The Dor Traffic Miner receives rewards from the node pool. 5M $DAG will be distributed from the validator reward pool per month for data mining.
4. Two types of DTMs: Foundation DTM vs DTM Lite
At this point in time there are 2 options for a Dôr Traffic Miner. The first one is the Foundation DTM. This one is much pricier than the DTM Lite. However, it does come with significantly more perks and rewards.
| Features & Perks | DTM Lite | Foundation DTM |
|---|---|---|
| - Foot Traffic Counting | ✅ | ✅ |
| - Unit Deployment Commission | ✅ | ✅ |
| - Commercial Location Commission | ✅ | ✅ |
| - Retail Analytics Subscription | ✅ | ✅ |
| - Lattice Commissions | - | ✅ |
| - Free Retail Analytics Subscription | - | ✅ |
| - Free Lifetime Pro tier acces to management platform |
- | ✅ |
| - Beta Acccess to Dor programs | - | ✅ |
| - Discount on new product releases | - | ✅ |
| - Exclusive invites and discounts to Constellation events |
- | ✅ |
4.1 Dor Traffic Miner Price
The price for the two different might seem like a lot, but what you have to remember is that you’ll be getting paid daily. Buying it at the right time, with the prices being low in the crypto bear market, can become a lot real fast during a bull-market. The price for the DTM Lite is around $410,-, while the price for the Foundation DTM is $4575,-.
5. Future Opportunities For DTM Holders
We’ve copied this last part from the one and only Dagnum. Why rewrite something that was explained right the first time. In his Tweet he says the following:
As a "datapreneur," not only will you be able to earn $DOR & $DAG tokens by deploying DTM devices and collecting data, but you will also have the opportunity to monetize the insights gained through the dashboard by charging businesses or retailers for access to it.
This dual-earning model can be particularly lucrative as it offers both a cryptocurrency incentive and a traditional fiat-based (USD) revenue share.
By charging for the analytics services provided by the dashboard you can create a sustainable business model that benefits from the continuous data flow and the actionable insights it provides to businesses looking to optimize their operations based on foot traffic analysis.
the dashboard adds significant value to retailers by enabling them to👇
✅Understand customer behavior and visit patterns.
✅Evaluate the effectiveness of marketing campaigns and store layouts.
✅Optimize staffing based on busy hours/days.
✅Increase conversion rates by aligning with customer presence.
The ability to offer these insights will likely be a compelling proposition for many businesses making the dashboard a potentially profitable tool for those who invest in DTM devices early and establish a network of data-gathering points.
Can’t get enough of Dôr? Here’s a video that takes a deeper dive into this technology.
