Free guide · Updated quarterly · Last check 2026-08
The One-Person Marketing Department
The exact AI stack that replaces a five-person team, at three budgets. This page is the live version; sign up and we'll send it as a takeaway plus every quarterly update.
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One email with the guide, then the weekly letter — one tool tested, one workflow, one future signal, one deal.
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That never changes what makes the stack — everything here is what we actually pay for.
The €0 stack
€0/moValidating an idea, or your first 90 days
| Job | Tool | Replaces |
|---|---|---|
| Content & copy | ChatGPT / Claude (free tiers) | a junior copywriter |
| Design | Canva Free | a graphic designer |
| MailerLite Free (real automations included) | an email tool budget | |
| Analytics | GA4 + Search Console | a reporting analyst |
| Scheduling | Metricool Free | a social media VA |
The €97 stack
≈€97/moA real one-person marketing department
| Job | Tool | Replaces |
|---|---|---|
| AI assistant | ChatGPT Plus or Claude Pro | strategist + copywriter |
| Video & voice | HeyGen Creator + ElevenLabs Starter | a video production team |
| Email & automation | Brevo Starter or Systeme.io | a marketing ops hire |
| SEO | Surfer Essential (or alternate months) | an SEO consultant |
| Funnel mapping | Funnelytics (map free tier) | a funnel strategist |
The €297 stack
≈€297/moRevenue is flowing; buy back your hours