Which AI tools does your company size actually need?

Research, writing, image generation, data analysis and a first-draft of everything — in one subscription.

You need it when day one. This is the tool the rest of the radar is measured against: every other row has to beat 'my assistant already does that'.

Price

$20/mo · checked 2026-09 · flat per seat

Meter

the €100+ tiers buy limits, not intelligence — upgrade only after documented quota pain.

The one subscription every size needs. Pick by the work you do most: Claude for writing-heavy, ChatGPT for breadth, Gemini for the Workspace bundle.

Search engine that answers with cited sources; Deep Research reports on demand.

You need it when you research for clients or content weekly and need sources you can paste, not paraphrase.

Price

$0 (Pro $20/mo) · checked 2026-09 · flat per seat

Meter

your assistant's own search mode covers most casual lookups — Pro is for volume and citations.

The second subscription a research-heavy solo operator adds — and the first one a small team shares.

Upload your own documents; ask questions, get answers grounded only in them — plus the two-host audio overview.

You need it when you have more than ten source documents on a topic — briefs, transcripts, competitor pages — and need one place that only cites them.

Price

€0 · checked 2026-09 · free (Google AI Pro raises limits)

Free, grounded, and the easiest 'research desk' a one-person team can run. Steer the focus; accept the limited edit control.

General agent that browses, researches, builds slides and files on its own, task by task.

You need it when you would otherwise pay someone to click through fifty websites and compile the result — and you can check its work.

Price

$0 (300 daily credits; Starter $20/mo) · checked 2026-09 · credits per task

Meter

credits don't roll over; long browser tasks burn them fast — do the division on a real task before paying.

The most-cited 'agent' of the year. Impressive on research chores, expensive per finished result; a trial, not a subscription, at every size.

Search engine over peer-reviewed papers, with a consensus meter per question.

You need it when your content cites studies — health, finance, HR, B2B claims — and a wrong citation costs you trust.

Price

$0 (Premium $8.99/mo) · checked 2026-09 · flat per seat, quota-tiered

Meter

two paid tiers with overlapping names (Premium vs Pro) cap different features — read both before buying.

A niche tool that pays for itself the first time it stops you publishing a study that says the opposite of what you thought.

Joins Zoom, Meet and Teams calls; unlimited recordings and transcripts, AI summaries in seconds.

You need it when you sell or onboard on calls — the free tier already covers a solo operator's entire week.

Price

$0 (unlimited recording; Premium $16/mo annual, $20 monthly) · checked 2026-09 · flat per seat

Meter

CRM sync is capped at three users per domain even on paid tiers — that cap is the Growing-team ceiling.

The most generous free notetaker on the market and the highest-rated on G2. Start here at Solo; move only when the CRM cap bites.

A notepad that listens from your laptop — no bot joins the call — and fills in your notes from the transcript.

You need it when a visible 'AI is recording' bot would cost you trust with the people on the call — prospects, partners, press.

Price

$0 (Business $14/user/mo) · checked 2026-09 · flat per seat

Meter

the free tier keeps limited meeting history and no integrations — the paid tier is about memory, not features.

The notetaker for people who hate notetakers. Quiet, desktop-first, and the one we'd pick for sales calls with nervous prospects.

Bot-based recorder with the widest language support (60+) and deep CRM integrations.

You need it when notes must land in the CRM automatically, or your calls happen in more than one language.

Price

$0 (Pro ~$10/seat/mo annual, $18 monthly) · checked 2026-09 · per seat + capped transcription credits

Meter

'unlimited' marketing sits on top of capped transcription and API credits — find the meter on the plan page.

The integrations pick. Overkill for a solo operator; the default once a team of five needs the same call in the same CRM record.

The original AI meeting transcriber, now with agents that answer questions in the call.

You need it when you already live in Otter and your team does too — switching costs beat feature gaps here.

Price

$0 (300 min/mo; Pro $8.33/mo annual, $16.99 monthly) · checked 2026-09 · per user, minute-capped

Meter

Pro caps at 1,200 recording minutes a month and 90 minutes per meeting; only Business removes the caps.

Reliable and everywhere, but the free tier is now the least generous of the five — and every external call shows the 'Otter is recording' banner.

Free-forever recorder for Zoom, Meet and Teams with multi-meeting AI reports.

You need it when you want unlimited free recording and don't need the notes after three months.

Price

$0 (Pro ~$18/seat/mo annual) · checked 2026-09 · per seat

Meter

free recordings auto-delete after three months; list prices fluctuate with near-permanent discounts — check the page the day you buy.

A fine free tier for a solo operator who processes calls the same week; teams should compare the paid tier against Fathom before committing.

Rung one: connect app A to app B with the most integrations on the market, AI steps included.

You need it when you do the same three-step chore twice a week — new lead to sheet to email is the classic.

Price

€0 (paid from ~€20/mo) · checked 2026-09 · per task, tiered

Meter

multi-step zaps are paid; the free tier is for proving the habit, not running the business.

Start here at every size and only leave when a workflow demonstrably cannot be expressed in it — that's the success condition.

Rung one, visual: cheaper per operation than Zapier, more branching, more to learn.

You need it when your automations have branches and loops, or your Zapier bill just crossed €50/mo.

Price

€0 (paid from ~€9–15/mo) · checked 2026-09 · per operation, tiered

Meter

every module in a scenario counts as an operation — a 10-step flow burns 10 ops per run.

Best value on rung one once you have more than a handful of flows; the visual canvas is a feature at Small and a liability at Solo.

Rung three: open-source workflow engine with native AI-agent nodes; self-host for unlimited runs.

You need it when someone on the team is comfortable with JSON and webhooks, and you run complex, multi-step flows daily.

Price

$20/mo cloud (2,500 executions); self-hosted €0 · checked 2026-09 · per execution (a whole workflow run counts once)

Meter

the learning curve is real; ~400 native integrations instead of thousands.

The most cost-efficient automation engine in 2026 for anyone technical enough to run it — and a trap for anyone who isn't.

Describe a job in plain language; the agent uses your existing Zapier connections to do it.

You need it when you already run Zapier and a chore needs judgment mid-flow — triage, draft, categorise — not just routing.

Price

$0 (400 activities/mo; Pro ~$33/mo annual) · checked 2026-09 · per 'activity', separate from Zapier tasks

Meter

activities are a second meter next to your task quota; a single run is capped before the agent asks permission to continue.

The lowest-risk way to try an 'AI employee': same connections you already trust, a free tier big enough to prove one job.

Ready-made AI employees — inbox triage, meeting prep, CRM updates, scheduling — that live in Slack and email.

You need it when admin hand-offs between people — 'who follows up?', 'who logs this?' — eat more than three hours a week.

Price

$29.99/user/mo (7-day trial) · checked 2026-09 · per seat + shared credit pool

Meter

no credit rollover; when the shared pool runs out mid-task the agent pauses and asks — no surprise overage, but a stalled job.

The agent tool we'd point a small team at first. At Solo, the hand-offs it automates mostly don't exist yet.

Node-based AI pipelines for scraping, enrichment, research and content — the 'data' end of the agent spectrum.

You need it when one person owns a weekly data pipeline — competitor scrape, lead enrichment, content research — and can debug it.

Price

$37/mo (14-day trial) · checked 2026-09 · credits + an 8% orchestration fee

Meter

concurrent runs are capped at five on Pro; higher limits are enterprise-only.

Genuinely powerful for pipelines; a solo marketer will spend more hours building than the pipeline saves.

B2B contact database with built-in sequences, dialer and AI personalisation.

You need it when cold outbound is one of your top two channels and you send from a warmed domain, not your main one.

Price

$0 (50 credits/mo; Basic ~$49/user/mo annual) · checked 2026-09 · per seat + credits

Meter

'unlimited' plans carry a fair-use cap of roughly 10,000 credits a month.

The best price-to-database ratio for a small team's first outbound motion; a solo operator should live on the free tier until replies justify a seat.

High-volume cold email with warm-up, rotation and deliverability tooling built in.

You need it when you send more than a thousand cold emails a month and own the secondary domains to do it safely.

Price

$47/mo (14-day trial, card required) · checked 2026-09 · flat tier + volume caps; credits and CRM billed separately

Meter

outreach, lead credits and CRM are three modules — the real bill is often double the headline.

The volume pick. Below a thousand emails a month it's a deliverability liability, not an asset.

Spreadsheet-shaped enrichment and outreach builder pulling from 150+ data providers.

You need it when someone runs it weekly — Clay is a workbench, not an appliance — and your list quality is the bottleneck, not your copy.

Price

$0 (100 credits; Launch ~$167/mo annual) · checked 2026-09 · actions + data credits, both capped monthly

Meter

bring-your-own API keys sidestep data-credit costs — the plan price is the floor, provider spend is the real number.

The most loved tool in outbound right now, and the wrong first purchase for anyone without an SDR to feed it.

Email coach inside Gmail and Outlook: scores each sales email and rewrites for replies.

You need it when several people write sales email by hand daily and reply rates vary wildly between them.

Price

$0 (5 emails/mo; Starter $27/mo annual, $29 monthly) · checked 2026-09 · per seat

Meter

the free tier's five emails a month is a demo, not a plan.

Useful coaching for a sales team; a solo operator gets 80% of it by pasting the email into their assistant.

An 'AI employee' that sources leads, writes and sends outbound, and books meetings end to end.

You need it when you would otherwise hire an SDR — real-world spend lands at $1,500–5,000/mo once data volume is added — and a human owns the replies.

Price

~$250/mo annual list (Intern tier); typical spend far higher · checked 2026-09 · seat + credits consumed per sourcing and outreach action

Meter

the list price is a floor: data volume and sending capacity are the real meters, and public pricing is deliberately vague.

The AI-SDR category is real and priced like a hire. At any size below a sales team, a person with Apollo and your assistant outsells it.

Tracks whether ChatGPT, Perplexity, Gemini and AI Overviews mention or cite your brand for chosen prompts.

You need it when you publish weekly and the monthly manual log (three questions × three assistants) has outgrown a spreadsheet.

Price

Lite $25/mo annual, $29 monthly (15 prompts) · checked 2026-09 · per tracked prompt, engines as add-ons

Meter

extra prompts cost $99/mo per hundred and extra engines from $9/mo each — the Lite plan is exactly fifteen questions.

The cheapest credible AI-visibility tracker, and the first upgrade from the manual log. Fifteen prompts is plenty for a small site.

Multi-market, multi-language AI-visibility tracking with unlimited seats.

You need it when you sell in more than one language or market and need the same prompts tracked per country.

Price

Starter €85/mo monthly, €70 annual (50 prompts) · checked 2026-09 · per brand, prompt-tiered; 3 engines included

Meter

each extra AI engine is a €30–140/mo add-on.

The European growth-team pick. Overkill for a single-market small business; exactly right for a Dutch-and-German one.

AI-search visibility, brand-mention and prompt tracking inside the Semrush suite.

You need it when you already pay for Semrush and want one dashboard for Google and AI search.

Price

€94.94/mo annual (25 prompts) · checked 2026-09 · per domain, prompt-tiered

Meter

extra users and domains add ~€43–99/mo each; 300 AI reports a day hard cap.

Sensible for an existing Semrush customer; at €95 for 25 prompts, a standalone tracker gives a small team more for less.

Enterprise AI-visibility platform: ten engines, an agents action layer, SOC 2, SSO.

You need it when organic and AI search drive measurable pipeline, a content team acts on the data weekly, and one engine isn't enough.

Price

Starter $99/mo annual (ChatGPT only, 50 prompts); Growth $399/mo · checked 2026-09 · seat + agent credits

Meter

the $99 tier tracks one engine; multi-engine tracking starts at $399/mo.

The category leader, priced for companies with a search team. The Toolbox's advice stands: adopt when the log outgrows a spreadsheet — and then start with Otterly.

Pivoted in 2026 from AI article writer to tracking ChatGPT, Gemini and AI Overviews mentions.

You need it when you're comparing trackers and want writing and tracking from one vendor — verify it still does the job you're buying it for.

Price

Starter $79/mo annual, $99 monthly · checked 2026-09 · per seat + monthly quota

Meter

the product changed category; 2025 reviews describe a different tool.

A pivot worth watching, not buying yet: same price as three Otterly plans, with a track record in a different product.

Shared inbox and website chat with a real free tier; AI answers bought as credit packs.

You need it when you answer customer chat or email from more than one place and want one inbox before you want a bot.

Price

$0 (2 seats; Mini $45/mo per workspace) · checked 2026-09 · flat per workspace + AI credit packs

Meter

Mini includes about $5 of AI credits (~90 automated conversations) — the bot is a top-up, not a plan.

The generous free tier of the category. Solve the inbox problem here for €0; add AI when the same question arrives fifty times a month.

Live chat and a support bot that resolves tickets from your help content.

You need it when you pass roughly fifty support conversations a month and half of them are the same five questions.

Price

$0 (50 conversations; Starter $29/mo); Lyro AI from $32.50/mo extra · checked 2026-09 · per billable conversation; the AI bot is a separate meter

Meter

the free plan's 50 Lyro conversations are a one-time allowance, not monthly.

The best-value support bot for a small business once volume exists — and two subscriptions, not one, so do the division on real ticket counts.

Train a chat agent on your docs and website; embed it anywhere in minutes.

You need it when you have a product with real documentation and want a docs-trained bot without a helpdesk migration.

Price

$0 (50 message credits/mo; Hobby $40/mo) · checked 2026-09 · message credits

Meter

auto-recharge bills $40 per 1,000 extra credits; each extra agent is +$25/mo; idle free agents are deleted after 14 days.

The fastest 'bot on my docs' on the radar. Great for testing whether a bot would help at all — then decide whether to keep it or move into your inbox tool.

The most capable pre-built support agent, priced per resolved conversation on top of seats.

You need it when you handle hundreds of resolutions a month, a support lead owns quality, and you can forecast resolution volume.

Price

$29/seat/mo + $0.99 per Fin resolution (50-resolution minimum) · checked 2026-09 · per seat + per resolution

Meter

standalone Fin still requires a minimum monthly resolution commitment.

Best-in-class and three to five times the cost of the alternatives. A volume product for a volume problem you don't have yet.

Scheduling, analytics and inbox for every channel from one calendar; free plan included; MCP for Claude.

You need it when you post to more than one network — the free plan covers a solo operator's calendar.

Price

$0 · checked 2026-08 · flat, tiered by brands and channels

Our own scheduler, and the one we connected to Claude as a first MCP. The default at every size on this list.

Simple scheduler with the AI assistant on every plan — including the free one — with no usage cap.

You need it when you want AI drafting in the scheduler itself and pay by channel, not by seat.

Price

$0 (3 channels; Essentials $5/channel/mo) · checked 2026-09 · per channel

Meter

per-channel pricing gets expensive past ten channels — that's the Growing-team ceiling.

The lean-team scheduler. Buffer put unlimited AI on the free plan while everyone else moved to credits — that's the story of this category in 2026.

Instagram, WhatsApp and Messenger DM automation — the comment-to-DM 'send me the link' engine.

You need it when Instagram is a real channel for you and a Reel can draw thirty comments — the free tier's 25 contacts run out that day.

Price

$0 (25 contacts/mo; Essential $14/mo annual) · checked 2026-09 · per active contact

Meter

the March 2026 free-plan cut means any working comment gate is a paid plan.

Does one job better than anything else. Read the review for the pricing change before you build the funnel on the free plan.

Turns a URL, product feed or idea into finished posts, carousels and short videos, then schedules them.

You need it when you run an e-commerce catalogue or several brands and the bottleneck is volume of on-brand visuals, not ideas.

Price

Core $24/mo annual (trial only, no free plan) · checked 2026-09 · credits, weighted per asset type

Meter

a short video costs ~200 credits against ~15 for an image; extra brands and channels are paid add-ons; payments non-refundable.

The strongest 'feed in, posts out' generator for product businesses. A solo service business gets the same from Canva plus its assistant.

AI copy and image generation plus scheduling in one app.

You need it when you want one login for generating and scheduling and don't already pay for Canva and a scheduler.

Price

Starter $29/mo (7-day trial) · checked 2026-09 · per seat + 300 AI credits/mo

Meter

third-party roundups still quote the old $15–19 price — the current page says $29.

Fine all-in-one, but the price has climbed to where Metricool plus your assistant beats it at every size.

LinkedIn personal-branding suite: post ideas, scheduling, engagement lists, lead lists.

You need it when LinkedIn is your number-one channel and you're on the Growth tier — the Starter tier ships with zero AI credits.

Price

Starter $39/mo (no AI); Growth $69/mo · checked 2026-09 · per seat, feature-tiered

Meter

AI drafting only exists from the $69 tier — the $39 headline is a scheduler.

The LinkedIn incumbent, but the real price for the features people buy it for is $69, which is three assistants.

Cheaper LinkedIn writing and scheduling: ideas, carousels, hooks, a swipe file.

You need it when LinkedIn is your top channel and you want a $19 tool instead of a $69 one.

Price

Starter $19/mo monthly, $16 annual (7-day trial) · checked 2026-09 · per seat

Meter

the Teams plan bundles exactly four seats at $139/mo flat — awkward at three or five.

The challenger to Taplio and the one we'd trial first for a LinkedIn-led solo consultant.

Scheduler with AI writing, conditional posting rules and recycling of top posts.

You need it when you want automation rules — 'if this post passes 50 likes, repost the follow-up' — more than analytics.

Price

Creator €15/mo (7-day trial) · checked 2026-09 · tiered by accounts, AI credits and automation runs

Meter

the 'double AI credits' promo lasts three months; effective credits then halve.

A good scheduler with clever rules — choose it over Metricool only if those rules are the reason you're shopping.

Generates on-brand ad variations and scores them for likely performance.

You need it when you spend enough on ads that twenty variants a week matter — and you read our review on the billing complaints first.

Price

Starter $21/mo annual, $39 monthly · checked 2026-08 · per seat + generation credits

Meter

the documented pattern of surprise charges after trials and cancellations — read the review.

The product reviews reasonably; the billing does not. We wrote the warning against our own affiliate interest and stand by it.

Product URL in, AI-avatar video ads out — the UGC-style ad factory.

You need it when you sell a physical or SaaS product with paid social spend above ~€1,000/mo and creative fatigue is your bottleneck.

Price

$0 (10 credits/mo, watermarked; Starter $39/mo) · checked 2026-09 · credits, weighted per asset

Meter

unused credits don't roll over; free and Starter output carries a watermark until you upgrade.

The fastest-rising ad-creative tool in the directories. Real value once media spend exists; a demo before that.

Ad library, swipe files and competitor ad tracking for briefing creative.

You need it when you brief new creative weekly and need a shared library of what's working, yours and competitors'.

Price

Basic $59/mo monthly, $49 annual (1 user) · checked 2026-09 · per seat (+$20/mo per extra user)

Meter

competitor-tracking limits are far tighter on monthly than annual billing.

A creative-team tool. Meta's free Ad Library plus a Notion page covers a solo operator.

AI optimisation and reporting layer over Meta Ads: audiences, budget rules, creative insights.

You need it when Meta spend passes roughly $3,000/mo and one person manages it daily.

Price

quoted in-app by ad-spend bracket (no public price); Tracking Pro +$49/mo · checked 2026-09 · spend-based

Meter

the real price appears only after you connect an ad account and pick a spend tier.

Priced as a percentage of spend in all but name. Below a few thousand a month in Meta, Advantage+ and a weekly look at the numbers do the job.

Content editor that scores drafts against what ranks; briefs, audits and AI writing built in.

You need it when you publish weekly, Search Console shows impressions without clicks, and you can afford one optimiser.

Price

$49/mo annual (Discovery tier) · checked 2026-08 · per seat + article credits

The first paid SEO tool we'd add with revenue. Read the comparison before deciding between an optimiser and a suite.

SERP research, briefs and an optimiser — the cheaper Surfer alternative.

You need it when you want Surfer's brief-and-score workflow and $10 a month matters.

Price

Starter $39/mo annual, $49 monthly · checked 2026-09 · per seat + monthly article quota

Meter

no standalone free plan; overage add-ons only on the higher tiers.

Same job, slightly rougher edges, slightly lower bill. Fine for a small team publishing four articles a month.

AI writer specialised in email campaigns and sequences, with a spam-word checker.

You need it when you write more than four marketing emails a week and don't want to prompt an assistant every time.

Price

Starter $29/mo monthly, $23 annual (7-day trial) · checked 2026-09 · per seat + word quota

Meter

Pro+ charges $30/mo per extra 10,000 subscribers once you pass the included cap.

Pleasant, but your €20 assistant with a voice file writes the same emails. Only buy a writing tool for a job the assistant can't do.

Prompt or outline in, good-looking deck, doc or one-page site out — best delivered as a web link.

You need it when you present or send proposals weekly and nobody demands a PowerPoint file.

Price

$0 (400 one-time credits; Plus $9/mo) · checked 2026-08 · per seat + AI credits

Meter

PowerPoint export routinely breaks formatting — the split in real reviews comes down to that one feature.

The fastest deck on the radar. Our review says exactly who should use Canva instead.

Brand-locked slide templates that stay on-grid no matter who edits them.

You need it when several people build decks and the brand keeps drifting — consistency is the product.

Price

Pro $14.50/mo annual ($45 month-to-month; 14-day trial, card required) · checked 2026-09 · per seat

Meter

the monthly plan is three times the annual rate and non-refundable.

A team tool priced like one. A solo operator gets brand consistency from a Gamma theme.

Plain English in, working landing page, calculator or quiz out — the non-technical builder.

You need it when you need a lead-magnet tool or landing page this week and nobody on the team writes code.

Price

$0 (5 credits/day; Pro $25/mo) · checked 2026-09 · credits per AI message

Meter

the looping-fix problem: a stuck bug can eat a day of credits — the review shows the escape hatch.

The right first builder for marketers. Ship the calculator; hand it to a developer only if it has to keep working for years.

Same idea as Lovable, priced in tokens that scale with project size; the most generous free tier.

You need it when you build many small throwaway prototypes and the free million tokens a month is the point.

Price

$0 (1M tokens/mo; Pro $25/mo) · checked 2026-09 · tokens, scaling with project size

Meter

a big project burns tokens on every edit — the meter grows with your success.

Pick by meter: Lovable's predictable credits for a page you'll keep, Bolt's tokens for experiments.

Generates React and Next.js UI from prompts, screenshots or a design system.

You need it when your site already runs on Next.js and a developer will maintain what you generate.

Price

$0 (7 messages/day; Plus $30/user/mo) · checked 2026-09 · per seat + model credits

Meter

the free tier is hard-capped at seven messages a day; heavy models burn credits quickly.

The developer-adjacent builder. Marketers without a Next.js site should start with Lovable.

Designer-grade website builder with AI generation, CMS and hosting built in.

You need it when the marketing site itself is the product — design quality sells — and you'll edit it monthly.

Price

$0 (500 AI credits; Basic $10/mo) · checked 2026-09 · flat tiers + AI credit and CMS add-ons

Meter

AI credits run separately from plan limits and can run out mid-project; editors and CMS items are per-unit add-ons.

The best-looking site a small team can run without an agency. More site than a solo consultant needs on day one.

A whole small-business website, CRM and invoicing generated from a business name in a minute.

You need it when you have no site at all and need one today; you'll outgrow it, and that's fine.

Price

$0 (subdomain; Launch $25/mo) · checked 2026-09 · flat tiers

Meter

custom domain included only up to a '$20 value'; image and AI caps scale sharply by tier.

The 'from nothing' option. A team of two already needs more control than Durable gives.

Upload the CSV, ask what changed, get the chart — inside the €20 assistant you already pay for.

You need it when always. This is the row that makes most of the category below unnecessary under fifty people.

Price

included in the $20/mo assistant · checked 2026-09 · included

A small company does not need a big-data query. Export, upload, ask. Repeat monthly.

A spreadsheet with live integrations (Ads, Analytics, CRMs) and AI tasks per cell.

You need it when you want one live sheet pulling ad and analytics numbers weekly instead of exporting CSVs.

Price

$0 (5 AI tasks/mo; Plus $8/user/mo monthly, $6 annual) · checked 2026-09 · per seat + AI task cap

Meter

free-tier data tables refresh only manually — the automation is what you pay for.

The spreadsheet a marketing team should upgrade to before any 'platform'. This is the data ceiling below fifty people.

Chat with a dataset: statistics, charts and forecasts from a file, no code.

You need it when you analyse survey, ads or sales exports monthly and your assistant's data mode keeps hitting size limits.

Price

$0 (15 messages/mo; Plus $20/mo, $16 annual) · checked 2026-09 · flat tier + credits

Meter

pricing has been adjusted several times in 2026 — treat the figure as approximate and check the page.

A good analyst-in-a-box, but it overlaps almost entirely with the data mode of an assistant you already pay for.

AI functions inside Google Sheets and Excel: categorise, extract, write, a thousand rows at a time.

You need it when you have a thousand-plus rows to categorise or rewrite and want to stay in the sheet.

Price

~$10/mo annual (7-day trial) · checked 2026-09 · per seat + token allowance

Meter

the two paid tiers looked identical on the pricing page when we checked — re-check before buying.

Handy for bulk cleanup jobs; most people need it for one week a quarter, which is a trial, not a subscription.

Spreadsheet-native analytics on live SQL data with AI, for finance and ops teams.

You need it when three people need the same live numbers from three databases and you have a $24,000 line for it — that is a 50+ company.

Price

$24,000/yr (Essential; annual only) · checked 2026-09 · flat annual + metered AI spend

Meter

no monthly billing exists at all.

Included precisely because directories list it next to Rows. Same word, different universe: this is the big-data query a small company does not need.

Edit video and audio by editing the transcript; studio sound, filler removal, clips.

You need it when you record anything weekly — podcast, screencast, talking head — and editing is where the hours go.

Price

$0 (60 min/mo; Hobbyist ~$16/mo annual) · checked 2026-09 · per seat + media hours + AI credits

Meter

media hours and AI credits both cap; the page's monthly/annual toggle was inconsistent when we checked — confirm before paying.

The editor for people who aren't editors. Full field test queued in our review roadmap.

Long video in, captioned vertical clip drafts out, with virality scores.

You need it when you publish one long video a week and want ten short drafts from it — drafts, not finished clips.

Price

$0 (60 credits/mo, watermarked; Starter $15/mo) · checked 2026-09 · 1 credit = 1 minute of source video

Meter

a weekly two-hour recording eats a Starter plan by week two — do the division.

A first-draft machine, not a finished-clip machine — and worth it on those terms.

Podcast or video in; show notes, blog post, newsletter and clips out.

You need it when one weekly recording has to become the newsletter and the blog post, and you'd otherwise skip both.

Price

$0 (1 upload/mo; Studio $29/mo) · checked 2026-09 · flat tier + transcription minutes

Meter

the free plan's 'unlimited clips' applies to a single upload a month.

A tidy repurposing pipeline for a weekly show. Below weekly, your assistant plus the transcript does the same for free.

Transcripts to every derivative: titles, timestamps, posts, emails, from one upload.

You need it when you produce several episodes a month and want the derivative content templated, not prompted.

Price

Hobby $19/mo annual (no free tier) · checked 2026-09 · flat tier + transcribed hours

Meter

30 transcribed hours a month on the cheapest plan; extra team seats +$19/mo each.

Swell's closest rival; choose by which one's templates match your channels. Neither beats a weekly habit plus an assistant.