FUTURE PROOF MARKETERThe book · Instant download · €37
The One-Person Marketing Team
Do the marketing of five people in five hours a week. Nine chapters that build your marketing department as systems — eight hires you'll never pay a salary.
Book + 8 build worksheets + bonus · 60-day build-one-hire guarantee
It's 11:04 on a Tuesday night
…and you're rewriting an Instagram caption for the fourth time. There's a newsletter (three issues, then a gap we won't discuss), a blog, a half-finished lead magnet, and a browser tab open for nine days titled “How to do SEO in 2026.” None of it works together. You are everywhere, and you are invisible.
Meanwhile the competitor with the worse product keeps showing up — because they have a marketing team. Five salaries pointed at the problem you're solving alone, at 11pm, with cold tea. So you tell yourself the obvious thing: I can't compete with that. I'd need a team.
That's the lie this book exists to kill. A department isn't five brains — it's a set of roles, and a role doesn't have to be filled by a person. A person who follows up with every lead costs €4,000 a month and eventually quits. A system that holds the same role costs one focused weekend — then works every day after, including while you sleep. This book builds those systems, one role per chapter.
Meet your new team
Eight hires, one per chapter. Each card is a real role from a real org chart — what it costs a company, and what it costs you.
The Strategist
Head of Strategy
The person who decides where the effort goes — and where it doesn't.
Their salary: €70,000+/yr
Your cost: One weekend and one sheet of paper.
The Psychologist
Head of Customer Research
The insights person who knows what customers are thinking before anyone writes a word.
Their salary: €60,000+/yr
Your cost: One weekend and a pyramid drawn on the back of the Strategist's page.
The Dealmaker
Head of Offers
The product-marketing lead who decides what's actually for sale, at what price, on what terms.
Their salary: €80,000+/yr
Your cost: One weekend, a timer, and thirty honest answers to one uncomfortable question.
The Copywriter
Senior Copywriter
The person who turns strategy into words that sell — in-house, or €150 an hour freelance.
Their salary: €65,000+/yr
Your cost: One weekend and six formulas. Talent not required.
The Lead Machine
Head of Lead Generation
The content marketer and the demand-gen specialist, combined. They argue at lunch.
Their salary: 2 × €55,000+/yr
Your cost: One weekend and one genuinely useful gift.
The Salesperson Who Never Sleeps
Sales & Follow-Up
The account executive who calls every lead back, twice, cheerfully.
Their salary: €60,000/yr + commission
Your cost: One weekend and five emails.
The Traffic Manager
Head of Growth
The growth marketer and the media buyer — plus the ad budget they will absolutely spend.
Their salary: €65,000+/yr
Your cost: One weekend and a spreadsheet with a hundred rows.
The CFO
Chief Financial Officer
The finance director who asks the questions nobody in marketing wants asked.
Their salary: €90,000/yr
Your cost: One weekend, a calculator, and one page that changes what you can afford.
9. You, the Operator
The Marketing Director's corner desk (€100,000+/yr) — yours for one morning a week. The final chapter shrinks your job to five numbers and a cadence.
€600,000+/yr of roles.
Zero salaries.
Every chapter kills one lie
Each hire starts by retiring the belief that's kept the role empty — stated with empathy, then dismantled with evidence, then replaced with a system you build that weekend.
- “I need to reach everyone I possibly can.”
- “People just don't get it yet.”
- “My product is good — I just need better ads.”
- “I can't write.”
- “I need to make more content.”
- “Selling feels pushy.”
- “I need an ad budget.”
- “I'll worry about profit once it's working.”
The author is the case study
This site is a one-person marketing operation, run exactly the way the book teaches: positioning, offers, a lead machine, automated follow-up, borrowed traffic, a weekly operator's morning. The book isn't theory collected from other people's blogs — it's the write-up of the machine you're currently inside.
Receipts, as always: the live stack and what it costs and the free stack guide — try the teaching before you trust the teacher.
Why it's €37, in plain words
An honest reason, as the book itself demands: this is the front end of our ladder. We make our living testing tools and teaching systems, and the readers who build this machine are the readers who stick around for everything else we make. So the book is priced where saying yes is easy and the worksheets get filled in — not where a publisher's spreadsheet would put it.
It would be a fine deal at consulting rates. It's priced like a good dinner instead.
What you get
| The book — nine chapters, eight hires, ~22,000 words. A designed PDF you'll read in two evenings and build from for two months. | €47 |
| The Build Worksheets — eight print-first worksheets, one per hire, mirroring every "This weekend" build step by step. | €29 |
| Bonus: The Operator's Operating System — the one page that runs the whole department in about five hours a week. | €19 |
| Total value | €95 |
| Your price | €37 |
Run the arithmetic the CFO chapter would insist on: €37 across eight hires is €4.63 per hire, once. The freelance copywriter that Chapter 4 replaces bills €150 an hour — this entire team costs less than fifteen minutes of her time.
Instant download after secure checkout — book + worksheets, incl. VAT.
The bonus, worth naming twice
The Operator's Operating System
Chapter 9's deliverable as a fill-in page: five numbers, a weekly cadence, and a manage-by-exception rule — the one sheet you'll actually touch every Monday once the eight systems run. It's the difference between building a machine and operating one, and it's the page this book's subtitle lives on: five people's marketing, five hours a week.
The build-one-hire guarantee
Read the book. Build your first hire — one weekend, worksheet in hand. If you don't come out the other side convinced this beats what you were doing at 11pm, e-mail us within 60 days for a full refund. One e-mail, no forms, no “quick call to discuss.”
And keep the worksheets. A guarantee this plain exists for the reason Chapter 3 gives: if we didn't believe the product, we couldn't afford to write this paragraph.
No countdown timer
The book teaches that false scarcity burns in a week what honest help builds in a month, so here's the truth: it's a PDF. It will not sell out, and €37 today is €37 tomorrow. The only real deadline is the one the introduction opens with — how many more Tuesday nights you want to spend doing marketing as labor.
One thing is coming: the second book, The One-Person Studio, on the AI production side of the machine. When it ships the two will sell as a bundle — and owners of this book get the upgrade for the difference, so buying now never costs you anything later.
Before you buy
Who is this book for?→
The solo operator: freelancers, consultants, founders, and the only marketer inside a small company. If marketing is your fourth job and none of it seems to work together, this book was written at your desk. It is not for agencies or teams — it assumes one brain, limited hours, and no budget for hires.
What exactly do I get?→
Two PDFs, delivered instantly: the book (nine chapters, ~22,000 words, designed for reading on screen or paper) and the Build Worksheets pack (eight print-first worksheets plus the bonus Operator's Operating System page). Yours forever, including any updated editions of this version.
How is this different from the free stack guide?→
The free guide answers a tools question: which apps, at which prices, replace a team. This book answers the system question: what those eight roles actually do, and how to build each one so it runs without you. The book is deliberately tool-agnostic — it will still be true when this year's apps aren't. They're designed to be read together; the guide stays free.
How is it different from the course?→
The book is the blueprint: you read a chapter, then build that hire yourself over a weekend, worksheet in hand. The course is the guided build: screen recordings over the real tools, templates for every module, and the stack wired together click by click. Honest ladder advice: start with the book. If you want the builds done alongside you, the course waitlist is free to join.
Do I need a marketing background, a team, or an ad budget?→
No, no, and no — the absence of all three is the premise. Every system in the book is built to run on one person's spare weekends and a tool bill under €100 a month. Several chapters exist specifically to replace the budget you don't have.
What if it doesn't work for me?→
Then don't pay for it: 60 days, full refund, one e-mail, no forms. And keep the worksheets — a filled-in page is yours regardless of where the money ends up.
I heard there's a second book coming.→
There is — The One-Person Studio, about the AI production side of the machine. When it ships, the two will sell as a bundle, and owners of this book will get the upgrade for the difference. Buying now never costs you the bundle.
Not ready for the book? Start with the free stack guide. Want the machine built alongside you, screen by screen? The course waitlist is free to join.