FUTURE PROOF MARKETER/PLAN · Solo · <€100/mo
Rank in Google with a small site
Free keyword research from your own data, one optimised article a week, on-page and internal-linking hygiene, and a fifteen-minute Friday dashboard so you know what moved.
Built for: Sites under a hundred pages with some impressions in Search Console and no SEO budget to speak of.
The stack
3 tools
3 paid, 0 on free tiers or included
Monthly, at list price
≈ €67/mo
budget under €100 a month · dollar prices counted as euros
The metric
Clicks from queries at positions 8–20
double them in 90 days by rewriting what already gets impressions
Some links below are affiliate links: if you buy through them we may earn a commission at no extra cost to you. It funds the testing budget and never changes a verdict — affiliate policy.
The four weeks
- Week 1Assistant & research
Mine Search Console, not a keyword tool
Export sixteen months of queries; the ones with impressions and no clicks at positions 8–20 are the list. Your assistant clusters them by intent. Free, and better than any tool's estimate for your site.
You'll need: Google Search Console (free) connected to your site
The toolOne €20 assistant (Claude Pro / ChatGPT Plus / Google AI Pro)
$20/mo · checked 2026-09
The one subscription every size needs. Pick by the work you do most: Claude for writing-heavy, ChatGPT for breadth, Gemini for the Workspace bundle.
Counted: ~€20/mo counted at list price · Also fits: NotebookLM · on the radar
Our review → - Week 2Content & SEO
Brief and write one article a week
One article, answer-first, with the questions Google shows for the query. An optimiser earns its slot when you publish weekly; below that, the assistant and the checklist are enough.
The toolFrase
Starter $39/mo annual, $49 monthly · checked 2026-09
Only with the trigger: you want Surfer's brief-and-score workflow and $10 a month matters. Same job, slightly rougher edges, slightly lower bill. Fine for a small team publishing four articles a month.
Counted: ~€39/mo counted at list price · Also fits: Surfer · on the radar
Our comparison → - Week 3
On-page and internal-linking pass
Titles, H2s, alt texts, one FAQ per page, and every new article linked from three old ones. Half of a small site's ranking gains are hygiene, not content.
No tool — the two checklists below and an afternoon.
- Week 4Spreadsheets & data
The fifteen-minute Friday dashboard
One sheet pulling Search Console weekly: clicks, impressions, average position for the target queries. Fifteen minutes on Friday; act on the rows that moved.
The toolRows
$0 (5 AI tasks/mo; Plus $8/user/mo monthly, $6 annual) · checked 2026-09
The spreadsheet a marketing team should upgrade to before any 'platform'. This is the data ceiling below fifty people.
Counted: ~€8/mo counted at list price · Also fits: Your assistant's data mode (Claude / ChatGPT) · on the radar
Your stack at a glance
| Tool | Price · checked | Counted |
|---|---|---|
| One €20 assistant (Claude Pro / ChatGPT Plus / Google AI Pro) | $20/mo · 2026-09 | ≈ €20/mo · ~€20/mo counted at list price |
| Frase | Starter $39/mo annual, $49 monthly · 2026-09 | ≈ €39/mo · ~€39/mo counted at list price |
| Rows | $0 (5 AI tasks/mo; Plus $8/user/mo monthly, $6 annual) · 2026-09 | ≈ €8/mo · ~€8/mo counted at list price |
| Total | ≈ €67/mo |
Don't buy yet
- –A full SEO suite at $140/mo before you publish weekly
- –AI-written articles at volume — ten answer-first pages beat a hundred thin ones
- –Link buying
Different size, budget or channel?
The steps stay; the tools and the total change. Or pick another outcome.
Every week
When a tool on this plan gets tested, you'll hear first
One tool tested, one workflow, one future signal, one deal — every week. The plans update when the radar does.
One email with the goods, then the weekly letter. Unsubscribe anytime.