01
ChatGPT Plus or Claude Pro
Strategy & copy — $20/moThe one subscription we'd keep if we could only keep one. Positioning drafts, campaign plans, ad variants, email sequences, briefs for every other tool in this stack — the assistant is the strategist and copywriter the other six tools take orders from. Whether you pick ChatGPT or Claude matters less than building the habit of starting every task there. (No affiliate program exists for either — this one's in the stack purely on merit.)
Watch out: Output quality tracks input quality — invest in your prompts and keep a library of the ones that work.
Visit ChatGPT →
02
HeyGen
Video engine — $29/moThe biggest line item, and the one that changes what a team of one can ship: script in, publishable avatar clip out, translations with lip-sync included. Video stops being a filming day and becomes a task between other tasks.
Watch out: Credits burn fast if you publish daily — the real cost can sit one plan above the sticker price.
Visit HeyGen →Full comparison: HeyGen vs Synthesia vs ElevenLabs
03
ElevenLabs
Voice & narration — $6/moThe best €-to-output ratio in the whole stack. Clone your voice once and every script you write can ship as narrated video, podcast audio or a dubbed translation — no recording session, no studio.
Watch out: Names and jargon need phonetic spelling tricks, and character quotas shrink fast when you iterate.
Visit ElevenLabs →Why it wins Best Voice in our video-tools comparison
04
MailerLite
Email & automation — ~$12/moThe challenger we'd pick over the incumbent contact-count ladders: clean editor, real automations, landing pages, and a price curve that stays gentle as your list grows (~$12/month at 500 subscribers, ~$49 at 5,000 — checked Aug 2026).
Watch out: No built-in CRM — that's what Attio, one row down, is for.
Visit MailerLite →Full comparison: the challengers we'd switch to from HubSpot & ActiveCampaign
05
Attio
CRM — freeA modern, genuinely pleasant CRM that's free up to 3 seats and 50,000 records — which is to say, free at exactly your size. Pipelines, email sync, flexible objects; no consultant-grade setup.
Watch out: No marketing automation on board — pair it with MailerLite and let each tool do its own job.
Visit Attio →Why it wins Best Modern CRM in our challengers comparison
06
Funnelytics
Funnel planning — freeMap every campaign before you build it. The free mapping canvas is enough to plan funnels, present them to clients, and spot the bottleneck before it costs you money — we've used it before every campaign since 2017.
Watch out: The analytics side lives in the paid tiers; at this budget you're using it as a planning canvas.
Visit Funnelytics →Our full Funnelytics review, years in
07
Metricool
Social scheduling — freeOne calendar for every channel, with analytics that tell you what actually landed. The free plan covers a solo operation's scheduling needs, which at this budget makes it automatic.
Watch out: Free-plan limits move over time — check the current caps against your channel count before relying on it.
Visit Metricool →