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#Growth Hacking

Marketing

What Is a T-Shaped Marketer? Rand Fishkin's Moz Model and the Skills It Takes

A T-shaped marketer has working knowledge of many marketing channels and deep skill in one or two. Here is where the idea comes from, including Rand Fishkin's 2013 T-shaped web marketer, and the ten skills that make up the bar.

FEB 2024 · 6 MINREAD →

Marketing

Growth Hacking Team Structure: 11 Roles and a Lean Setup

The roles in a growth hacking team, who should lead it, and how a startup gets the same results with one growth manager plus freelancers instead of a full department.

FEB 2024 · 15 MINREAD →