FUTURE PROOF MARKETER/PLAN · Solo · <€100/mo
Book more sales calls
A four-week outbound-and-inbound loop for a B2B service or product: a sharp offer, a list you can email, a notetaker on every call, and follow-ups that don't depend on memory.
Built for: Consultants, agencies and B2B founders who sell on calls and have fewer than five people in sales.
The stack
5 tools
3 paid, 2 on free tiers or included
Monthly, at list price
≈ €56/mo
budget under €100 a month · dollar prices counted as euros
The metric
Booked calls per week
two in week 2, five by week 4 — then double the list, not the tools
Some links below are affiliate links: if you buy through them we may earn a commission at no extra cost to you. It funds the testing budget and never changes a verdict — affiliate policy.
The four weeks
- Week 1Assistant & research
Sharpen the offer and the ideal customer
Write the one-page offer and a ten-line ideal-customer profile with your assistant, then rewrite the LinkedIn headline and the landing page to match. Nothing else this week — a vague offer makes every later tool worse.
You'll need: Your voice file, so the copy sounds like you
The toolOne €20 assistant (Claude Pro / ChatGPT Plus / Google AI Pro)
$20/mo · checked 2026-09
The one subscription every size needs. Pick by the work you do most: Claude for writing-heavy, ChatGPT for breadth, Gemini for the Workspace bundle.
Counted: ~€20/mo counted at list price · Also fits: NotebookLM · on the radar
Our review → - Week 2Sales & outbound
Build a list you can actually email
Pull 200 contacts that match the profile, verify the emails, and write three short sequences (problem, proof, ask). Send from a secondary domain; keep the main one clean.
The toolApollo.io
$0 (50 credits/mo; Basic ~$49/user/mo annual) · checked 2026-09
Only with the trigger: cold outbound is one of your top two channels and you send from a warmed domain, not your main one. The best price-to-database ratio for a small team's first outbound motion; a solo operator should live on the free tier until replies justify a seat.
Counted: free tier to stay inside the budget · Also fits: Instantly · on the radar
- Week 3Meetings & calls
Take every call with a notetaker running
Record every discovery call; let the notetaker write the summary and next steps into the CRM. Review the transcripts on Friday for the objections you keep hearing — that's next month's content.
The toolFathom
$0 (unlimited recording; Premium $16/mo annual, $20 monthly) · checked 2026-09
The most generous free notetaker on the market and the highest-rated on G2. Start here at Solo; move only when the CRM cap bites.
Counted: ~€16/mo counted at list price · Also fits: Granola · on the radar
- Week 4Agents & automation
Automate the follow-up
One automation: call ends → summary lands in the CRM → follow-up email drafts itself for you to send. Add a second only when the first has run for two weeks without a fix.
The toolZapier
€0 (paid from ~€20/mo) · checked 2026-09
Start here at every size and only leave when a workflow demonstrably cannot be expressed in it — that's the success condition.
Counted: ~€20/mo counted at list price · Also fits: Make · on the radar
Our comparison → - Week 4
Keep the pipeline somewhere that isn't your inbox
A CRM you'll actually open: every call, its next step, and a date. Free at this size; the paid tiers buy seats, not discipline.
The toolAttio (free plan)
$0 (Plus from $29/seat) · checked 2026-08
A CRM that feels like a spreadsheet and is free at solo scale — enough to track every call and follow-up.
Counted: free
Your stack at a glance
| Tool | Price · checked | Counted |
|---|---|---|
| One €20 assistant (Claude Pro / ChatGPT Plus / Google AI Pro) | $20/mo · 2026-09 | ≈ €20/mo · ~€20/mo counted at list price |
| Apollo.io | $0 (50 credits/mo; Basic ~$49/user/mo annual) · 2026-09 | €0 · free tier to stay inside the budget |
| Fathom | $0 (unlimited recording; Premium $16/mo annual, $20 monthly) · 2026-09 | ≈ €16/mo · ~€16/mo counted at list price |
| Zapier | €0 (paid from ~€20/mo) · 2026-09 | ≈ €20/mo · ~€20/mo counted at list price |
| Attio (free plan) | $0 (Plus from $29/seat) · 2026-08 | €0 · free |
| Total | ≈ €56/mo |
Don't buy yet
- –AI SDRs priced like a hire — a person with a database and your assistant outsells them below a sales team
- –Clay until someone owns it weekly
- –A paid CRM seat before the free one is full
Different size, budget or channel?
The steps stay; the tools and the total change. Or pick another outcome.
Every week
When a tool on this plan gets tested, you'll hear first
One tool tested, one workflow, one future signal, one deal — every week. The plans update when the radar does.
One email with the goods, then the weekly letter. Unsubscribe anytime.