The 10 Prompts a Solo Marketer Actually Reuses

Prompt libraries have a dirty secret: the 100-prompt collections get saved, skimmed once, and never opened again. What survives is smaller and duller — the handful of prompts that map to things you do every week. After a year of running a marketing operation with an AI assistant in the middle of the stack, these are the ten we actually reuse, and the one principle underneath them.

The principle first: divergence is theirs, convergence is yours

Every prompt below follows one shape: give the assistant real context, ask it to generate options, keep the choosing yourself. Assistants are phenomenal at divergent work (variants, angles, clusters) and mediocre at final judgment. Prompts fail when they invert this — asking for one finished thing from zero context.

The ten

1. The spoken-script rewrite. "Rewrite this as spoken language for a talking-head video: short sentences, contractions, one idea per sentence, no subordinate clauses." The workhorse of every avatar script we make.

2. The platform-native repurposer. "Here's my [post/transcript]. Write it as: 3 LinkedIn posts, 5 X posts, 1 newsletter section — each in that platform's native voice, not a summary. Vary the angle, don't repeat the same opening." The engine inside the repurposing pipeline.

3. The hook multiplier. "Give me 10 first lines for this piece: 3 that open with a number, 3 with a contrarian claim, 2 with a question, 2 with a mistake we made." You'll use one; the other nine calibrate your taste.

4. The objection miner. "Here's my offer and audience. List the 15 objections someone has right before buying — including the ones they'd be embarrassed to say out loud." Feeds sales pages, FAQs, and email five of the welcome sequence.

5. The intent clusterer. "Group these queries by intent (learn/compare/buy) and into content clusters; flag which need one deep page vs several narrow ones." Half of the free keyword workflow.

6. The small-site-angle finder. "For each topic, what angle could a small site win that a big publisher structurally can't take?" The qualifier hunt — the most valuable strategic prompt on this list.

7. The sequence drafter. "Draft a 5-email welcome sequence using this structure [deliver/story/epiphany/proof/offer], from these raw materials: [your story, your proof, your offer]." Drafts to edit, never to send — but 80% of the typing, gone.

8. The honest-negatives pass. "Here's my draft review. What criticisms is it avoiding? What would a skeptical buyer say I glossed over?" The prompt that keeps our methodology honest when enthusiasm creeps in.

9. The metric interpreter. "Here are this month's numbers vs last [paste]. What 3 things changed most, what's noise vs signal, and what one experiment does this suggest?" Turns the Friday review from staring into deciding.

10. The weekly-review question. "Based on what performed this week [paste], what should next week's recording be about? Give 3 options with reasoning." The loop-closer: last week's data chooses next week's make-block.

Making them yours

Two upgrades turn this list into a system. First, the voice file: a running doc of your phrasings and opinions, pasted before any drafting prompt — ten real examples beat any tone description. Second, the library habit: keep the ten in one note, verbatim, and edit them as your workflow evolves. When a prompt hasn't been used in a month, delete it; the library's value is that everything in it is alive.

(The full library — all 26 prompts with copy buttons, voice-file template included — lives at The Solo Marketer Prompt Library, free and kept current.)