The Solo Marketer Prompt Library

When a market feels too crowded to enter.

My product/content is [X], my broad audience is [Y]. List 10 qualifiers that would make this winnable for a small player — audience slices, budget bands, situations or constraints (like 'for teams of one' or 'under €100/month') that big competitors structurally won't serve. For each, say why the big players can't or won't follow.

When your one-liner explains features instead of change.

Here's my current description: [paste]. Rewrite it as 5 one-sentence value propositions in the form 'I help [who] do [outcome] without [pain]'. Then rank them by which makes the most skeptical version of my audience curious, and say why.

Before writing any sales page, FAQ or launch email.

Here's my offer and audience: [paste]. List the 15 objections someone has right before buying — including the ones they'd be embarrassed to say out loud. Group them: price, trust, fit, timing. For the top 5, write the one-sentence answer that addresses it honestly (no hype).

Quarterly, or before entering a content niche.

Here are 3 competitor pages/posts targeting my topic: [paste text or summaries]. For each: what angle are they taking, who are they implicitly writing for, and what reader is being left unserved? End with 3 angles that would make a reader say 'finally, someone for my situation'.

Monday morning, before the make-block.

I'm recording a [20/30]-minute talking video about [topic] for [audience]. Give me an outline of 5–7 points ordered for spoken delivery: open mid-thought with the payoff, one idea per point, and end each point with a natural transition sentence I can actually say.

Any draft that will be read aloud by you or an avatar.

Rewrite this as spoken language for a talking-head video: short sentences, contractions, one idea per sentence, no subordinate clauses, no 'utilize'-class words. Keep my phrasings where they already sound spoken. Text: [paste]

After every recording or long post.

Here's my [post/transcript]: [paste]. Write: 3 LinkedIn posts, 5 X posts, and 1 newsletter section — each in that platform's native voice, not a summary. Vary the angle per piece; never repeat the same opening. Flag which single piece is the strongest and why.

Before publishing anything with a first line.

Give me 10 first lines for this piece: 3 opening with a number, 3 with a contrarian claim, 2 with a question, 2 with a mistake we made. The piece: [paste or summarize]. Mark the 2 you'd bet on for [platform] and say why in one line each.

The last step before a post ships.

For a post answering the search '[query]': give me 5 titles under 60 characters that contain the query's natural phrasing, and 3 meta descriptions under 155 characters written as the search result's sales copy — a one-sentence promise of the answer, no clickbait.

For every clip the cutting tool nominates.

This clip's transcript: [paste]. Its current first line: [paste]. Write 5 alternative opening lines (spoken + as on-screen text) that state the payoff in under 8 words, start mid-thought, and match how people talk on [platform]. No 'in this video'.

Before rendering narration with names or jargon.

Scan this script for words a text-to-speech engine will likely mispronounce — names, brands, jargon, non-English words, numbers with units: [paste]. For each, give a phonetic respelling I can put in the script, and list them so I can fix captions afterward.

Before lip-sync translating a clip to a new language.

This clip will be auto-translated to [language]: [paste transcript]. Flag idioms, culture-bound references and wordplay that won't survive translation, and suggest neutral replacements that keep the meaning — so the translated version sounds intended, not converted.

When a clip has a stretch with nothing moving.

Here's a 30–60s clip script: [paste]. Mark every 3–5 second beat and suggest one visible change per beat — a caption emphasis, zoom, reframe or cutaway idea — so something changes on screen before viewers scrub. Keep suggestions doable by one person in an editor.

Once per magnet; revisit quarterly.

Draft a 5-email welcome sequence — deliver / origin story / belief shift / proof / honest offer — from these raw materials: what they signed up for: [X]; my origin story: [Y]; the false belief my audience holds: [Z]; my proof: [P]; my offer: [O]. Each email under 250 words, one link each, day 0-1-3-5-7.

Every send; test yourself against it.

For an email about [topic] to [audience]: 10 subject lines under 45 characters — 4 curiosity (specific, not vague), 3 direct-benefit, 2 number-led, 1 question. No clickbait words (secret, shocking, you won't believe). Mark the one you'd A/B against my own: '[your draft]'.

Weekly, from the transcript and the week's notes.

Assemble this week's newsletter from: transcript: [paste]; what performed: [notes]; one tool observation: [notes]. Format: 1 tool insight, 1 workflow tip, 1 forward-looking signal, 1 recommendation — each 2–4 sentences, useful without clicking anything. My voice file: [paste].

Quarterly list clean.

Write the 2-email re-engagement pair for subscribers inactive 90+ days. Email 1 'Still want these?': two sentences, respectful, one link to my best recent piece, 'click anything and you stay'. Email 2 'The goodbye': friendly, one resubscribe link, zero guilt. My newsletter's promise: [X].

First product, or any page that must convert.

Build a sales-page skeleton for [product, price] answering the 5 silent questions in order: what exactly do I get / who is this for and not for / why trust you / what if it's not for me / what does it cost. Use these mined objections: [paste]. Plain language; every claim must be checkable.

Monthly, with fresh Search Console queries.

Here are queries my site gets impressions for: [paste]. Group them by intent (learn / compare / buy) and into content clusters. For each cluster: does it need one comprehensive page or several narrow ones, and which existing page of mine (list: [URLs]) is closest to serving it?

Before committing to any new content cluster.

For each of these topics: [list]. What angle could a small site win that a big publisher structurally can't take — a qualifier, a budget band, a first-person test, a niche intersection? One angle per topic, with the search phrasing a real person would use.

Weekly, on one page ranking position 8–20.

This page ranks position [N] for '[query]': [paste page text]. Searching that query, what would the top results cover that my page doesn't? List the missing sections in priority order, and write the H2 + first sentence for the most important one, matching my page's voice.

Adding FAQ blocks that match real searches.

For a page about [topic] aimed at [audience]: write 5 FAQ questions phrased exactly as people ask them in search or to an AI assistant, with answers of 2–3 sentences that are specific enough to be citable (include real numbers/dates where I provide them: [facts]). No marketing tone.

The Friday 15-minute review.

Here are this month's numbers vs last: [paste]. What 3 things changed most? Which changes are probably noise vs signal (say why)? What single experiment for next week does this suggest? End with one sentence: 'Next week I will ___ because ___.'

Closing the weekly loop.

Based on what performed this week — [paste winners/losers] — give me 3 options for next week's recording topic with reasoning: one doubling down on the winner, one filling a gap my money pages need ([list]), one long-shot worth testing. Recommend one.

Before publishing any review or recommendation.

Here's my draft review/recommendation: [paste]. What criticisms is it avoiding? What would a skeptical buyer say I glossed over? What claim would embarrass me if a reader fact-checked it? Rewrite the 2 weakest passages with the honesty added.

The yearly stack audit, or any renewal email.

For this tool — [name, monthly cost, what I think it does for me] — interrogate me: what did it produce in the last 30 days, what would I actually do without it, and would I buy it today at today's price? Then verdict: keep, downgrade, or cancel, with the strongest counterargument to your own verdict.