/EMAIL-MARKETING-TOOLS
The engine room of a one-person marketing operation: email sequences, CRM and automation. Best recurring economics in SaaS — and the category where picking wrong hurts longest.
Some links below are affiliate links: if you buy through them we may earn a commission at no extra cost to you. It funds the testing budget and never changes a verdict — affiliate policy.
| Tool | Best for | From | Our score | |
|---|---|---|---|---|
| BrevoOtto's pickBest overall switch | All-in-one replacement | €0 (paid from ~$9/mo) | Visit site → | |
| MailerLiteBest on a budget | Budget automation | $0 (paid from ~$12/mo) | Visit site → | |
| beehiivBest for newsletters | Newsletter-first growth | $0 (Scale from ~$43/mo) | Visit site → | |
| AttioBest modern CRM | The CRM itself | $0 (Plus from $29/seat) | Visit site → |
Prices checked 2026-08. Scores are provisional — the full 90-day test article publishes here soon.
Read the full comparison: the challengers we'd switch to from HubSpot & ActiveCampaign →
Marketing
Moving your email list is mostly safe if you do it in the right order: export with consent and tags, clean, authenticate your domain, rebuild automations, warm up, then switch the forms. Here is the order, the Gmail and Yahoo rules you must meet, and what you lose on the way.
OCT 2026 · 9 MINREAD →
Marketing
Funnel mapping is drawing every step between a stranger and a sale, then putting a number on each arrow. Here is the 20-minute version with any tool, how to spot the leak, and when a dedicated funnel mapper is worth paying for.
OCT 2026 · 9 MINREAD →
Marketing
Launch playbooks assume a team: ads person, email person, community person. Here's the two-week launch shaped for one person — including what to deliberately skip.
SEP 2026 · 2 MINREAD →
Artificial Intelligence
The OWASP LLM Top 10 is the security world's list of the ten biggest risks in apps built on language models. It was written for security teams. Here it is for people who run agents: each risk in plain English, one real case where we could verify one, and one thing to do about it this week. Includes what changed in the 2025 and 2026 editions and where the separate agentic Top 10 fits.
SEP 2026 · 14 MINREAD →
Artificial Intelligence
Every MCP server you connect can read something, do something, or both, on your behalf. Here are the MCP security risks in plain English (poisoned tool descriptions, rug pulls, fake packages, instructions in tool results, over-broad access) and a four-stage checklist for solo marketers and small teams: before you install, when you connect, while it runs, and every quarter.
SEP 2026 · 12 MINREAD →
Artificial Intelligence
MCP is the plug that lets an AI assistant use your actual tools. Here's the first one worth connecting as a solo marketer, the exact prompts we run every week, and the rule that keeps you in charge of what gets posted.
SEP 2026 · 7 MINREAD →
Marketing
Deliverability sounds like an enterprise problem until your open rate halves overnight. The five things a small sender controls — three DNS records, list quality, and sending behavior.
SEP 2026 · 3 MINREAD →
Marketing
Instagram captions can't carry a link. The comment gate fixes that: someone comments a word, they get the link by DM. Here's the 20-minute setup, the Meta rules that shape it, and the version that doesn't feel like a toll booth.
SEP 2026 · 6 MINREAD →
One tool tested, one workflow, one future signal, one deal — every week.
One email with the goods, then the weekly letter. Unsubscribe anytime.
One recording → a month of content.
Explore reviews →/AI-SEO-TOOLSAI Content & SEORank in Google, get cited by LLMs.
Explore reviews →/ECOMMERCE-TOOLSSell Online: Ecommerce & Side IncomeFind a product, build the store, bring the buyers.
Start selling →/MARKETING-STACKThe Solo Marketer StackFull setups at €0 / €97 / €297 a month.
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