FUTURE PROOF MARKETER/PLAN · Solo · <€100/mo
Launch a lead magnet that earns an email
Pick a magnet worth an email, build it in a weekend, put a landing page and a welcome sequence behind it, and promote it on the one channel you already have.
Built for: Anyone with an audience of at least a few hundred people somewhere and no list yet.
The stack
4 tools
4 paid, 0 on free tiers or included
Monthly, at list price
≈ €75/mo
budget under €100 a month · dollar prices counted as euros
The metric
Sign-ups per week
twenty a week by week 4 from one channel; then add a channel, not a magnet
Some links below are affiliate links: if you buy through them we may earn a commission at no extra cost to you. It funds the testing budget and never changes a verdict — affiliate policy.
The four weeks
- Week 1Assistant & research
Choose the magnet
Use the six lead types to pick the one your audience would pay for and you can build in a weekend: a calculator, a checklist, a template, a swipe file. Draft the outline with your assistant.
You'll need: The Starter Vault prompts (free)
The toolOne €20 assistant (Claude Pro / ChatGPT Plus / Google AI Pro)
$20/mo · checked 2026-09
The one subscription every size needs. Pick by the work you do most: Claude for writing-heavy, ChatGPT for breadth, Gemini for the Workspace bundle.
Counted: ~€20/mo counted at list price · Also fits: NotebookLM · on the radar
Our review → - Week 2Sites & micro-tools
Build it
Interactive magnets (calculators, quizzes, mini-tools) get built in plain English; document magnets become a designed PDF or a web page. Ship ugly on Friday; polish after the first twenty sign-ups.
The toolLovable
$0 (5 credits/day; Pro $25/mo) · checked 2026-09
The right first builder for marketers. Ship the calculator; hand it to a developer only if it has to keep working for years.
Counted: ~€25/mo counted at list price · Also fits: Bolt.new · on the radar
Our review → - Week 3
Landing page and welcome sequence
One page, one form, one promise. Behind it, the five-email welcome sequence: deliver, story, proof, teach, ask. Send from your email tool, not from a form plugin.
The toolMailerLite
$0 (paid from ~$12/mo) · checked 2026-08
Real automations ship on the free plan — the welcome sequence runs at €0.
Counted: ~€12/mo counted at list price
Our review → - Week 4Social content
Promote it where you already are
Ten posts over two weeks pointing at the magnet, scheduled in advance; on Instagram, a comment gate that DMs the link. Measure sign-ups per post, keep the format that wins.
The toolMetricool
$0 · checked 2026-08
Our own scheduler, and the one we connected to Claude as a first MCP. The default at every size on this list.
Counted: ~€18/mo counted at list price · Also fits: Buffer · on the radar
Your stack at a glance
| Tool | Price · checked | Counted |
|---|---|---|
| One €20 assistant (Claude Pro / ChatGPT Plus / Google AI Pro) | $20/mo · 2026-09 | ≈ €20/mo · ~€20/mo counted at list price |
| Lovable | $0 (5 credits/day; Pro $25/mo) · 2026-09 | ≈ €25/mo · ~€25/mo counted at list price |
| MailerLite | $0 (paid from ~$12/mo) · 2026-08 | ≈ €12/mo · ~€12/mo counted at list price |
| Metricool | $0 · 2026-08 | ≈ €18/mo · ~€18/mo counted at list price |
| Total | ≈ €75/mo |
Don't buy yet
- –A funnel builder suite before the first magnet has 100 sign-ups
- –Paid ads to a magnet that hasn't converted organically
- –A second magnet before the welcome sequence is finished
Different size, budget or channel?
The steps stay; the tools and the total change. Or pick another outcome.
Every week
When a tool on this plan gets tested, you'll hear first
One tool tested, one workflow, one future signal, one deal — every week. The plans update when the radar does.
One email with the goods, then the weekly letter. Unsubscribe anytime.