/PLAN · Solo · <€100/mo
Launch and test an online store
One product picked with free research, one AI-built page, five short videos, five days of traffic and a kill-fix-scale decision on real numbers. Plan €150–€300 of ad spend per product on top of the tools, or a video a day if you go organic.
Built for: Beginners and side-hustlers testing their first physical products on Shopify, and store owners looking for their next product.
The stack
3 tools
3 paid, 0 on free tiers or included
Monthly, at list price
≈ €69/mo
budget under €100 a month · dollar prices counted as euros
The metric
Cost per purchase against margin per order
below your margin per order by the end of week 4, or a clear kill decision and the next product
Some links below are affiliate links: if you buy through them we may earn a commission at no extra cost to you. It funds the testing budget and never changes a verdict — affiliate policy.
The four weeks
- Week 1
Find one product worth testing
Run the 30-minute routine three times this week: TikTok Top Ads, the Meta Ad Library, Amazon Movers & Shakers, Google Trends. Keep only products that show up in two sources and pass the five-point check (at least 3x landed cost, delivery under ten days, a benefit you can film in seconds, no brands, no regulated categories). Order a sample of the winner.
You'll need: A free TikTok for Business login, and your supplier's shipping times and EU product-safety details
No tool: four free sources and the five-point check. The 30-minute routine below walks you through it.
- Week 2
Build the test page
One product page from the product link, then twenty minutes checking every claim against the supplier listing and viewing it on mobile. Work on a duplicate theme. Add shipping times, returns, the legal pages and, if you sell in the EU, the manufacturer and EU responsible-person details.
The toolPagePilot (Lite)
$39/mo for 10 product pages · checked 2026-09
One product link in, one editable product page out in about a minute. Ten pages a month is exactly a testing rhythm; unlimited pages start at $59.
Counted: ~€39/mo counted at list price
Our review → - Week 2
Make five short videos
Five clips of fifteen to thirty seconds that show the problem and the fix in the first three seconds, modelled on the hooks you saw in Top Ads (not copied). Film the sample yourself where you can; real hands beat supplier footage.
Your phone, the sample and a free editor. AI ad-video tools earn their slot once you spend around €1,000 a month on ads and new creatives become the bottleneck.
- Week 3Social content
Send traffic for five days
Paid: €150–€300 on one platform (TikTok or Meta), all five videos in one campaign, no changes for three days. Organic: one video a day on TikTok, Reels and Shorts, scheduled in one sitting. The ad budget is not part of the tool total on this plan.
The toolMetricool
$0 · checked 2026-08
Our own scheduler, and the one we connected to Claude as a first MCP. The default at every size on this list.
Counted: ~€18/mo counted at list price · Also fits: Buffer · on the radar
Our review → - Week 4
Kill, fix or scale
Read three numbers: clicks, add-to-carts, cost per purchase. No clicks: the video or the product is wrong. Clicks but no add-to-carts: fix the page or the price. Add-to-carts but no sales: fix trust, shipping and checkout. Profitable twice in a row: raise the budget by a fifth every few days.
No tool: Shopify's own analytics and the ads dashboard are enough. Decide on Friday, not every hour.
- Week 4
Catch the carts you lose (winners only)
Only once a product sells: an abandoned-cart email and a three-email welcome flow, connected to your Shopify store. On a winning product, this is often the cheapest extra revenue you will find.
The toolMailerLite
$0 (paid from ~$12/mo) · checked 2026-08
Real automations ship on the free plan — the welcome sequence runs at €0.
Counted: ~€12/mo counted at list price
Our review →
Your stack at a glance
| Tool | Price · checked | Counted |
|---|---|---|
| PagePilot (Lite) | $39/mo for 10 product pages · 2026-09 | ≈ €39/mo · ~€39/mo counted at list price |
| Metricool | $0 · 2026-08 | ≈ €18/mo · ~€18/mo counted at list price |
| MailerLite | $0 (paid from ~$12/mo) · 2026-08 | ≈ €12/mo · ~€12/mo counted at list price |
| Total | ≈ €69/mo |
Don't buy yet
- –A paid product-research tool before your third test
- –Buying stock before a test has sold
- –A custom theme and brand kit before the first sale
- –Scaling ad spend on a product that has not sold at a profit twice
Read alongside
Different size, budget or channel?
The steps stay; the tools and the total change. Or pick another outcome.
Every week
When a tool on this plan gets tested, you'll hear first
One tool tested, one workflow, one future signal, one deal — every week. The plans update when the radar does.
One email with the goods, then the weekly letter. Unsubscribe anytime.